Apple, That Smart Follower

Yesterday, for what be a little original, I got to put together a few words on Note 4. Hours before the presentation of Apple where they saw what we all know and, by far, was the expected movement: make the leap to the big mobile.

My impression is that, in recent years, Apple has adopted a role different from the initial mobile. “Be the innovator has gone to a more conservative position (this left him when they create new category, tablets and now watch), what Americans call a”smart follower”. Its position allows you to in many cases – some key – devoted to expect others to propose, observe what works, and what the market demands and then get his proposal which also starts with the advantage of score learning and thinking improvements over what others have taken.

“Apple does not innovate already”

This is exemplified in screen size, giving up four inches and going to the ground that colonized Samsung: both in the growth of the Galaxy (this along with the Sony, Huawei, HTC, LG, Nokia…) but above all with the range Note in which has connected with a public that is very open to large screens (including I). Another point is how it has been incorporating elements that Android has put on the table and managed to popularize such as the lead role of the notifications and the exchange of information between applications in an easy.

Something that also fits into this framework? To some extent, according to opelikafashion,Apple Pay, which links elements already present in many proposals (NFC, contactless payment) but added that three fundamental values: integrated fingerprint sensor, the user confidence and the expectations of the ecosystem that will work… What has a lot of self-fulfilling prophecy, as we think that it is going to work we integrated it in our stores and that just makes it work. Certain that none of the current proposals had long travel (if any solutions of the cards themselves), so here the risk is greater than when it adopts notice or more than five inches.

Such strategies may work, and work, in the scenario that is Apple: an excellent position in the market, a very satisfied customer and a brand more recognized than the rest. On the other hand there is a kind of public that perceive hand that some of these aspects was that felt that Apple had left behind and being that most kept him from iPhone (in my case sharing and screen size)… and at the same time identified that Apple puts on the table a value proposition that already enjoy for years. And here comes the avalanche of comments of “this isn’t innovation” or “Welcome to 2012”.

Bridging the gap, it reminds me a bit to the paper had just taken by Microsoft a decade ago. Wait for others to open markets or launch new things and then get with its integration capacity. Clear that Microsoft is apalancaba much more in the network effect and the “lock-in” of the user (like being trapped in the formats of Office when they were not open or take advantage of the hegemony of integrating with Windows as with Explorer) while that Apple – which also has something of both – makes it especially with the design and user experience. And hence comes to respond to the earlier speech, “you have not understood anything, is not functionality or specifications, it is the experience and the exclusivity of iOs”.

I have no interest in making a value judgment. What does Apple do indeed believe that we must consider it innovation, but it is in fact further away from the “invention”. A few years ago the positions were reverse and no one “blameless” (in fact the race to clock begins presumably before the knowledge of that Apple was working on it), but I think that it is wrong to expect from them, a position that is not “smart follower” in the majority of elements in which the competition focuses on mobile. If you want them in a different role and assess whether they maintain that ability to create a category in consumer electronics, you have to look to your trip to Apple Watch.

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