Microsoft Lost the Battle of the Smartphones

Microsoft does not seem to have good news in the field of mobile devices. The strategy their smartphones based on Windows 10 has failed to materialize in the market, but now there may be another market segment that eludes them between the fingers: of the wearables.

This is at least what seem to indicate statements by a spokesman for the company when asked about the future of their bracelets quantifier. It does not seem likely that Microsoft launch to the market soon Microsoft Band 3, and according to those comments in Redmond they prefer to bet not by the hardware, but the software through its Microsoft Health platform. Is that enough?

An increasingly disputed segment

Doesn’t seem so: the recent emergence of new Apple Watch (Series) 2 and watchOS 3 does that the scope of the personal quantification now is main focus of smartwatches from Apple, and that puts the most difficult things to the company led by Satya Nadella.

On ZDnet quoted the words of the Microsoft spokesman, who refused to confirm or deny If one had Microsoft Band 3 in development: “we are still investing and innovating in the Microsoft Health platform, which is open to all kinds of partners hardware and Windows both in device application development such as iOS and Android. We are still selling the Microsoft Band 2 and we remain deeply committed to supporting our customers and the exploration of the segment of the wearables”.

Sources close to the company suggest that at the moment there are no plans for the successor to the current Microsoft Band 2, a device that in one year on the market does not seem threatened position of pure players in the sector as Fitbit, Garmin or Xiaomi.

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