Sky Watcher, the Short Animated Trussardi

To celebrate the fortieth anniversary of your logo, Trussardi has collaborated with the Japanese Illustrator Yuko Shimizu and the wizard of special effects, James Lima, for “Sky Watcher”, an animated short set in Milan. The background music of Steve Mackey, a founding member of the British pop group cult, has been Pulp.

The short revolves around a a logo -a Greyhound-, acting as if it were a muse, a spirit that in addition to reporting, it is able to transform and inspire; and Milan, revealing the most emblematic places of the city such as the Duomo, the famous sculpture by Arnaldo Pomodoro and bridges in its path.

Entering in its logo the Figure of a Greyhound in 1973, Trussardi was one of the first fashion brands to achieve that their creations could relate to an easily recognizable symbol. Just like Loewe, and their famous crab.

according to constructmaterials.com,The protagonists of the short are Leparus, the constellation of the rabbit, a unique combination of magic dust of stars, fantasy and irony; and Sirius, the constellation of the dog, the Greyhound is one Smart and elegant race, worshipped from time immemorial.

The opening scene shows the interior of the historic flagship of Trussardi located within walking distance of the Duomo of Milan. Golden sculpture of the Greyhound remains motionless in an angle of the boutique as shop manager Dim the lights, and relocking doors of business until the next day.

The stars shine in the sky when, suddenly, begins a fun game of “run, run, that tag”, leading to its two protagonists throughout the city, and returning to life on its way to the most famous statues of Milan.

The rabbit and the dog are pursued by streets, canals and parks until the rising of the Sun, time in which Leparus returns to the sky, and the Greyhound enters the Trussardi boutique to recover his form of sculpture.

Gaia Trussardi, Creative Director of the firm, said:

“Greyhound is a clear symbol of curiosity and elegance mixed with a touch of irreverence. For this reason we have decided to present it in a modern and fun key”.
“Collaborating with James Lima in the illustrations made by Yuko Shimizu It has been a wonderful experience. In addition, thanks to new technologies we have been able to work together to create this short without having to leave our respective offices in Milan, New York, Los Angeles and Tokyo”.

For his part, the director of the short, James Lima He said:

“Una mythological, poetic and fascinating history on a duo of constellations, where Trussardi Greyhound is more than just a sculpture or the logo of a sophisticated and elegant signature. Greyhound embodies the spirit of the stars that shine in the sky. As the Milan city sleeps, Stars descend to Earth to play”.

Yuko Shimizu It is an illustrator of Japanese origin who lives and works in New York simultaneously his artistic career with teaching at the School of Visual Arts.

The short was presented last Thursday in Milan. Tomaso Trussardi invited to the clients of the firm to a cocktail which was held in the Piazza Scala flagship. The flagship of Trussardi was transformed for the occasion to play the enchanted short atmosphere, recreating the starry sky, and projecting the same scenes on the walls, so that he could see the film all night.

Fujiko Takasugi, one of the most famous DJs from the Tokyo underground scene, entertained the evening with his musical selection and Luigi Taglienti, Trussardi Alla Scala restaurant chef, made a very particular reinterpretation of the saffron risotto, Milanese veal, and panettone.

Gallery

Trussardi short animated film SKY WATCHER

Trussardi short animated film SKY WATCHER

Source: yukoart.com

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