It was one of the most anticipated products of recent years, and everyone expected that the same thing in other markets already mature happen: Apple reinventase the wheel and give him the final twist. When Apple Watch arrived, however, There was disruption some raised.
Almost a year after arrival we are faced with a situation unknown to the Cupertino firm: your product certainly sold better than the competition, but that is not enough. The satisfaction rate is high among the owners, but a recent survey reveals that many believe that the product is not particularly convincing.
Apple Watch users, satisfied
The survey conducted by the company Fluent was carried out between nearly 2,600 people in United States, and being asked if they considered a success at Apple Watch, 53% answered that not. At the same time it became clear that the majority of users of the device are happy with him: 77% of which Yes had it responded that Yes it seemed to them a success, and two of every three indicated that they would update to the new version when it appeared.
What more do these users of Apple Watch? The survey revealed that do not need to make the iPhone to access reminders or notifications was the key reason why it bought Apple Watch. Another similar survey by Wristly found that while many saw the Apple Watch as a “mediocre new” device It was surprising for its high level of satisfaction.
92% of owners were satisfied or very satisfied with the purchase, and recommended it to their friends and acquaintances. But even those users They considered that the Apple Watch was expensive -not to mention their bracelets-, something the company has wanted to correct with the recent reduction in these devices.
Envied and enviable sales
The company has not indicated officially how many units sold, but according to IDC were distributed Apple Watch 11.6 million by 2015 and is estimated that has left more than 5,000 million dollars in the coffers of the company led by Tim Cook. It is a huge number, but that is almost a drop in that Ocean full of iPhones that Apple continues to live.
There are those who consider Apple Watch has already failed, but the truth is that getting such sales for a device that is not even as revolutionary as expected is remarkable. Much more is expected from Apple Watch 2, that according to the latest leaks arrive in June and a 40% thinner will do it with a format (but not round).
Notwithstanding the importance of that product will not design – that also – but its software, since with watchOS 3.0 native applications that are the great hope of a device as in the rest of the segment it should declare independence to the iPhone will be consolidated.
A segment with much uncertainty
Smart watches were trend last year, but in the MWC 2016 we saw as they had suddenly become the absentees. Just relevant ads, only interesting novelty that emerged was the relevance of the eSIM and how this integrated card could be essential for this sought after independence.
The truth is that there are other issues that affect the future of these products, and battery -except in the case of the Pebble – it is one of the most pressing. Enter the connectivity to provide them with independence will be that the battery is consumed even faster, something that could again influence the future utility of these smart watches.
And even so, it is evident that there are many scenarios in which these devices they still have a promising future. Mobile payments or health are two very discussed cases, but developers who will surprise us with new facets that will surely end up giving much more sense both Apple Watch Smart Watches based on Android Wear and other platforms such as the Pebble.
The autonomy of these devices with respect to mobile phones – not having to rely on them – could be a relevant leap, but we have to wait to check where is headed a product (and a segment) that despite having one year on the market continues to pose many unknowns.