The good thing about Smartwatches is that they bring Smartphone features on the wrist. The not so good is that it is not always good – keyword: advertising. Tecsol software has set the goal to create the first advertising platform for Android wear. What is planning the software forge there is… well, a matter of taste.
Let’s imagine that your Motorola Moto 360 navigates you from A to B – so far, sogood. The smart clock knows not only the way, but also the time and your habit, likes to drink a cup of coffee in the morning. So it tells you on the screen via text display on it, that near your route a barista waiting in his store with a cup of the black watch maker you.
“Why do ads on Moto 360 be awesome!”
Exactly this scenario describes Manjunath Padigar, sales and Marketing Director of the Indian software company Tecsol, in a post titled with “Why ads on Moto 360will be awesome!” quite optimistic on the company’s blog. For the advertising industry, such context sensitive, more or less tailored to the user wearable advertising is of course very attractive – especially as the operating system Android wear at least so far envisages no browser apps and the usual Web-ads stay so once awayfrom the wrist.
With the fairly limited display area otherwise so common ads have little chances to be accepted by the users within apps. As a result, advertising on Smartwatchesas a service must disguise themselves. This can be handy in some cases and clever, or but annoying and intrusive.
Advertising vs. ad-free wearables?
That advertising in any form on Smartwatches will take place, is to be expected. The portable data collectors are far too attractive as advertising space and simultaneous source of information, not to be used as such. A commercial obligation thatdoes not necessarily mean but: analyst Jennifer Kent from VentureBeat about predicted that some manufacturer their Smartwatches as ad-free products market are targeted to break away from others. Also, she think that it is more likely that not the Weareable itself, but the Smartphone related the mobile advertising pillar.
A so attractive advertising platform to become fact, as the theoretical brainstorming by Tecsol promises, Smartwatches must become once on the market. The iWatch Apple almost damned to success could help; Advertising however does not, onthe contrary, as Analyst Jim nail notes: “Advertising is not what the customers [when purchasing a wearables] are looking for”. Find we are they anyway sooner or later – in any form whatsoever.

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