Fitbit will spread in the future on the Smartwatch market: the producer known forhis Fitnesstracker has released the financial results for the fourth quarter of 2016.The company through the conquest of a new devices division wants to stop the negative trend emerging there.
Between October and December 2016, Fitbit have sold 6.5 million units, as demFinanzbericht of the manufacturer is. Sales should move in a frame between 572 and$580 million. Revenues were previously been expected from 725 to 750 million dollars – not a good result so. In addition to layoffs of 110 employees spread in a new product Division to remedy this but: by developing a Smartwatch.
Good starting position
Fitbit assume that opportunities for growth into the wearable market, announced James Park, co-founder and CEO of the company. It wants to invest in the core products and simultaneously “on the Smartwatch category spread to wider fan sales”.Park made no secret of the fact that the company wants to secure his piece of the ‘ 10-billion-dollar “cake of the Smartwatch market.
Fitbit unless Park according to in a unique position to deliver exactly what buyerswant in a Smartwatch: “stylish, well designed devices”, who “combine universal functionality with a focus on health and fitness”. The purchases of late to contribute to the success certainly: until early December 2016, the company has taken over the faltering brand Pebble. Beginning January 2017 traveled there first rumors to anown Smartwatch fitbit, arising in connection with the announcement of the company, to set up your own app store for fitness-wearables.