According to a new study by the American statistics Shack NPD, users of fitness trackers are much older and wealthier than Smartwatch users. To speak to young men for the most part.
The survey comes to light, that every 10 owned a fitness Tracker to be US citizens (10%). This value with two percent is relatively low at Smartwatches. Therefore, manufacturer of fitness trackers like Fitbit, should be significantly more popular jawbone or Withings as the big brothers, but also a completely different target group. The average Tracker user should be therefore far older than a Smartwatch users. Income is at higher levels, it says. Considering also the gender of the consumer, so Smartwatch & Tracker users into two categories can be split. Specifically said: according to the study, more older, richer women Fitnesstracker buy. Smartwatches appeal to young, less deserving men.
The survey was conducted with regard to the published this year Apple Watch, representing a mix of both. 5,000 US citizens who are older than 18 years of age were asked. The data is from December 2014. How meaningful are the results, we dare to doubt.
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