Apple has starred in technology news of the week with its Apple Watch, the launch of its own smart clock that wants to compete with the main bets from other manufacturers who are already on the market. But would they must look like the smartwaches traditional mechanical clocks to achieve success, at least in this first batch? Do you have a site in the world of design and fashion? We have talked with experts of the sector, which discussed us his impressions regarding this.
The traditional round clock as a reference?
Yen Rodeiro, expert in watches and editor and co-founder of luxury time, believes that smart watches “are a new required variable in the market” and that, after the failure of the smart glasses, opted for “an element to which we are accustomed”. It is necessary that they look like a conventional watch?
Here already explains that it depends on the type of customer, and is that there are many different: “those who want it look like a clock to use, because it will be his only clock, or even your first watch. Lovers of mechanical watches will remain devoted to centuries of craftsmanship and mechanical skill and we see it as a new technological product that not replace the time bomb that we like. Therefore, we will be more open to more groundbreaking designs probably.”
When asked whether round or square, Rodeiro is quite clear: “throughout history has proven that the round clock has been the Palm in terms of sales. There are success stories in rectangular watches (e.g. the classic Jaeger – Le Coultre Reverso), but they are not many. I personally believe that the question lies in what you want to do. The idea is to transport a computer screen to wrist, and for that the circular is not optimizable more”.
Rodeiro Yen: “the idea is to transport a computer screen to wrist, and for that the circular is not optimizable more”
Andrés Cohen is co-director of Ibernegocios, company dedicated to the distribution of watches for 25 years, and coincides with what says Yen Rodeiro: depends on the customer, although it believes that smart watches are directed more lovers of technology that lovers of watchmaking and that therefore It is not necessary that both watches seem to be.
“The more approaches to conventional clock more will turn away the design required by the technological generation. They are very different and even markets various products. There is no competition on the other. The conventional watch is a fashion or a piece of craft; the smartwatch is a technological gadget. Therefore I do not think that it is key for the smartwatch seem conventional”, explains Andrew.
Regarding design, Andres highlights that you despite that “more than 80% of the sold clocks are round, you don’t why repeated statistics on the smartwatch”. This is because, in his opinion, that “the consumer seeking a clock design or a classic never will head to the smartwatch” and acknowledges that by now “remains to know What type of design look for the consumer’s smartwatches”.
Andrés Cohen: “the consumer looking for a clock design or a classic never will head to the smartwatch”
Jordi Colome, watches and co-founder of the Journal Watch Test expert, believes that the smartwatches are not rivals of mechanical watches and much less of the Haute Horlogerie: “in my opinion are completely different markets with a clearly differentiated public. Probably, the factor that most differentiates to both products is the human factor and the vadded value manual labor that you involve the mechanical timepieces.”
Round or square? “In terms of design, I do not think that this should be governed by the standards of mechanical watchmaking. Here you have complete freedom, although possibly, and the greater use that would imply a greater area of screen, I think most appropriate a square shape”.
Adds “In fact”, Jordi, “the round shape of mechanical watches boxes came, initially imposed in any way by the fact that the” hours hands, minutes and seconds described a circle on your journey and it was therefore wiser adopt the same morphology in boxes. “Anyway, did not take long to appear other how square and rectangular forms highly valued in Haute Horlogerie by the fact of hosting mechanical movements”in a State”inside.”
Jordi believes that the smwartwatches, even if they are for a public in particular, “have come to stay” and warns that technology companies will soon have a important competition in own watch manufacturers: “certainly (Montblanc presented its e-Strap at the SIHH this 2015 and the next edition of Baselworld, which starts next week will already present models of Alpina and Frederique Constant) manufacturing of traditionally mechanical watches will make their first steps in this new market niche and will be worthy competition”.
Jordi Colomé: “manufacturing of traditionally mechanical watches will make their first steps in this new market niche and will be worthy competition”
Whether it is key that a smartwatch resembles a conventional clock we asked Maria Llanos, editorial director of the feminine channel and style of life of Weblogs SL: “we don’t know what are the keys. Or rather: there is no key. It is a new product and has to conquer. Create an effect of desire and need. It must be nice, understandable and easy to use”.
Square or round? Maria points out that there are tastes for everything and that “each one will seek that go further with its style”. “She prefers the classic look and explains that”which are rectangular not fit in the looks in a natural way. And I’d bet that Apple is working on other more traditional aesthetics for a future. Classic is classic for something. Always has followers. Always I like.”
Mary plain: “I bet that Apple is working on other more traditional aesthetics for a future”
The timelessness of mechanical watches
Apple Watch Gold Edition will not be for all budgets: from $10,000
“For Daniel Jiménez, handcrafted watch Pita Barcelona design brand, there is a fundamental difference between a mechanical watch and a smartwatch:”Mechanical watches are timeless because there is an artisan work, created piece by piece to the client and therefore thousands of ways you can create not only round/square, they can be repaired even if 100 years pass and its value is stable or increasing over time. Why a gold mechanical watch has a high value, because in 100 years it will continue to operate and its value will remain or increase”.
Explains, in his view the digital watches or smartwatches “have a functional reason and not so emotional (do not think that many people now carry saying it, that I have nice wrist!)”, which in turn also makes having an expiration date: “How are technology-based, this is also the reason for its popularity and its” abandonment in a few years. Who will take the smartwatch of four years, if all the features are obsolete? “Do we often change the mobile or PC?”.
Daniel Jiménez: “who will take the smartwatch of four years, if all the features are obsolete?” “Do we often change the mobile or PC?”
For this reason can’t you sense to the smartwatches of gold: “basically we are accepting that we will pay a lot for something that will be completely useless in a few years (due to the planned obsolescence), and then have to throw (or leave in a drawer). This contrasts with ‘the grandfather clock’, that it is, and will continue to be a useful object, collection and investment in 100 years.”
Jordi Colome makes a similar reading and, for him, the need to update software or the full team is, together with the seal and autonomy, three issues of the current smartwatches: “is not conceivable that a piece with a price that the €10,000 ronde has expiration date. In addition, the the only added value contribute is the material used in the watch case. Nothing more.”
Can the smartwatches in the world of design succeed? And fashion?
Apple wants to sell his watch as a fashion accessory but it has enough challenges ahead
Here, for Yen Rodeiro, the key lies in capabilities both for the buyer of technology watch buyer: “the buyer of traditional watchmaking not asked what they already have their watches, but it will be more demanding in other aspects (autonomy, connectivity, interface). We will ask you as well as a technological element”.
Rodeiro Yen: “the buyer of traditional watchmaking not asked what they already have their watches”
And in fashion? Maria Llanos explains that “contrary to what is intended, the Futurist aesthetics not always helps you like it at the forefront”. For her, “If the smartwatch is more futuristic, acquires too much and people, in general, does not want to draw attention.” I think that the beginning will be easier for the classical aesthetics, Although the market which has conquered Apple/IOS will make it succeed to whatever you do.”