TAG Heuer CEO critical of the smartwatch of plastic, shown especially with your design

Great watchmaking companies are seeing as a possible rival is beginning to emerge slowly, is the market of the smartwatch and at the moment the big executives of these companies seem to be very quiet. Many could find a similarity between what is happening in the market of watches and what happened in the mobile phones with the emergence of smartphones.

For the moment, the most important of the world watchmaking companies don’t see a potential enemy in the smartwatch, in fact, many of them are criticisms around this new technology category. Precisely, the CEO of TAG Heuer, Stéphane Linder, has adopted one of the most critical positions. This is when less curious considering that Patrick Pruniaux left his position as head of sales at the company to join Apple, possibly to work in the iWatch.

Cheap. Too much geek consumers lovers of fashion and good taste. These are the majority criticisms against the smartwatch by executives of the traditional brands of watches. However, some of them see interesting details on the concept of smart watch, even the own Linder does not rule out that TAG Heuer can launch their own smartwatch in future.

The smartwatch lack details of craftsmanship and elegance, and drinking too much of the DNA of the purest electronica

If there is a common complaint among watches fans is that the current smartwatch lack any detail of fine craftsmanship. Instead, drinking too much of the DNA of the purest electronica: imperfect finishes, much to the detriment of aesthetic functionality.Linder says that he would like to see watches smart with a lot more steel and a higher quality finish. Apple? Are you there?

Scott B. Wolfe, senior Vice President of marketing, design and product development of Citizen Watch, also is critical of the smartwatch. Despite the fact that your company is already working on a ‘pseudo-smartwatch”with some functions to show notifications, Wolfe admits that none of them get currently”aspirational design”. I.e.,they do not reflect the personal interests of who owns it.

The creative director of Burlova, Thierry Casias, relaxes slightly its criticism to smart watches. Admits that the Samsung Galaxy Gear made a good worked to marry the aesthetics of high technology with the details of watches that we are family.However, it has serious doubts that this design may appeal to the vast majority of users:

Linder believes that the appearance of digital clock remains elegance to the device and there is the simulation of the analog clock

Another interesting idea which Linder says, is that the great disadvantage of the current smartwatch lies in the fact that their operating systems can not use analog dials. According to COMPUTERMINUS: “If you’re buying a digital watch, don’t have the sensation of mechanical instrument”. After this, the Executive raises is whether it would be possible to create an analog dial that pretend to be a real one and have this sense of Haute Horlogerie.

On the other hand, these executives also commented on the differentiated treatment that should have different industries. While the majority of electronic devices are marked by the obsolescence, from components to your design, watches should have a timeless appeal.

The smartwatch will become a tough opponent for conventional watches or will play in different leagues?

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