The presentation of the new Samsung Gear S3 Frontier and Classic has allowed to know the new members of the family of Samsung smart watches, but has above all made one thing clear: that the bet by Tizen remains very strong in Samsung.
The announcement of these devices has joined the recent presentation of the Samsung Z2, a smartphone of low cost specifically aimed at the Indian market, which is also based in Tizen. Can you in mobile Samsung have complicated before the omnipresent Android, but things are not so clear in a segment as the one of the smartwatches which Android Wear does not have the same privileged position.
In mobile, there is no chance; in smartwatches, Yes
It is true that the majority of smart watches are today based on Android Wear, but so is that competition in this market is much more open. Apple is the most sold in the second quarter of the year, and the only one who approached him was Samsung. However Here the variety is imposed, as shown by data from IDC:
This table shows four different platforms (watchOS, Android Wear, Tizen, Garmin) used by the five largest manufacturers of the time, is that there are other devices as those manufactured by Pebble or Sony -just present your Fez Watch, although it is not a watch smart in all rule – which also have their own bets in this sector.
Although it is clear that Android Wear is the main alternative to watchOS now, market shares are much more spread in the field of smartphones, and that is therefore proposed as Tizen still have sense. Samsung’s mobile platform can take advantage of the fact that none of these devices stands out above the rest.
Manufacturers must demonstrate that watches are more than just hype
The essence of this segment problem is, as they showed figures from IDC, which seems to be down. Smart watches sold 32 percent less in the second quarter of 2016 than in the same period in 2015 (Apple sold 55% of their quota at that time), and announcements of devices have fallen in a sensitive way. Manufacturers must demonstrate that watches are more than just hype, Tizen is the form of Samsung’s show.
Applications and independence of the smartphone
Smart watches are interesting accessories for a mobile, and often users emphasize that clear advantage offering: one takes less off the Pocket phone Thanks to notifications that you appear in these devices. Applications begin to take advantage of these devices, but still boasting extensive catalogue – Samsung claim that there are already more than 10,000 applications Tizen in Smart Watches – many of them are actually spheres (watchfaces) that allow you to customize the appearance of the clock.
However continues to occur so that when smart watches appeared on the market: many will not just be a definitive reason to invest the 399 euros for example costing the Samsung S3 Gear. The problem can be precisely in the fact that smart watches and platforms that control them – including Tizen – they do not offer too much autonomy (understood as independence from the phone).
That precisely It is one of the keys to Tizen could play in the future. Last year we saw how the S2 Gear offered a Variant card eSIM, and the new S3 Frontier Gear also add LTE connectivity through a card of this type. Unfortunately it will not be available in Europe at the moment, but these cards offer the key to not rely on the phone if we don’t have it for much longer periods and in many scenarios that inevitably had to be out of Pocket.
Both Apple and Google seem to point also to that fututuro in which smart watches are more independent of the telephone. Waiting of what comes with the Apple Watch 2 in the coming months, in Android Wear Yes we have smartwatches who have also offered that kind of connectivity. Now even that factor seems to have boosted sales, but the truth is that this kind of capacity and the limited availability of the eSIM do that still has a long way to go in this sense.
Beyond mobile phones and watches
Tizen has evolved over the years with a very versatile behavior: when was born in 2012 did tinged alternative to Android in smartphones, but from there he jumped so much some Smart TVs and smart watches with devices such as the surprising last year S2 Gear.
Tizen 3.0, the new version of the platform, which was announced in April in San Francisco, there is a new field to conquer: the Internet of things. Samsung estimated there are 21,000 million devices on the market by 2020, and its platform is compatible with development Artik plates.
The idea here is to include all platforms – or almost-, and new features such as support (finally) Bluetooth 4.2 or the inclusion of APIs to facial recognition promise to be very useful to developers. Google appears to be working in Fuchsia to this area, while Microsoft has Windows 10 as a big bet when trying to conquer this hyperconnected future.
Here the unknowns are even higher than in the field of intelligent watches: there are even more platforms and proposals of all kinds of manufacturers – Intel is another of the main characters – and what we have seen so far makes it difficult to think that that resolution of the Internet of things is as close as they want us to believe. If there is one clear thing: Samsung and its Tizen will try to be in it.