Nick Hayek, CEO of the Group Swatch, has told us a bit more about the strategy of the company around “smart watches”, has made it in an interview with the Swiss newspaper Tages-Anzeiger, naming Samsung, Apple or Sony, like its rivals.

In its catalogue for the coming year we will find different models, but none of them will have the intention of rivalling in intelligence and functionality with which we see that Android Wear or Watch OS carry.

Hayek does not want a computer at the wrist, or a dependency of an ecosystem and other companies to make the clock work. For him it makes no sense having a device with these characteristics to be loading every day.

Swatch recently introduced Touch Zero One, a smart device designed for volleyball players, I think that we can get an idea of what they want to put on the market: models with much autonomy, monitoring of activities, very resistant, and maybe submit some notifications.

The following model will be called is – surprise- Touch Zero Two, designed for the Olympic Games in Rio, and teach us you before the end of this year. It should be remembered that Omega – belongs to Swatch – is responsible for the stopwatch at the Brazil event, so the Association makes sense.

What we can anticipate is that the new model will support NFC, implemented thinking that we can make payments with the clock. Leaving aside this functionality, we have already seen “classic” in the market, with quantification, as it is the case of Withings Activité.

Apple Watch, an interesting toy

In addition to tell us a little about what they intend to do, also dispensed with the competition. “According to Hayek, the clock’s”Apple is an interesting toy”, but does not imply no revolution.” The comment was in response to whether Swatch would ignore the burgeoning business of smartwatches, and as we can see, went direct to the main exponent.

On the work of other American and Swiss Watchmakers – Tag Heuer, Fossil-, it is considered that they are experiencing, it is not the case of its proposal, which will be key in its new catalog, with various models.

Gallery

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