It would seem that Apple Watch has been a small failure of Apple, but the truth is that the numbers reveal the opposite. Apple Watch has turned to Apple in the second company in the world in income industry behind an institution only watch: Rolex.

That doesn’t mean that Apple smart clock does not have criticized his lack of focus or do not have that ‘killer app’ justifying their purchase. The emergence of the Apple Watch 2 (or Series 2, as the company calls it) could change everything, and would do so thanks to a radical shift of Apple. Leave application, appeared to tell us its makers: the highlight of Apple Watch 2 It is now an amazing personal quantifier.

WatchOS 3 will help, and much

This past month of June Apple us ahead at its developers Conference how the new version of its platform software for your smart watch It was an important step forward in several areas.

WatchOS 3 was mostly much faster in all interactions and especially in the launch of all applications, but already then they pointed to that increased focus on quantification of our physical activity through new areas.

It joined another new feature of the operating system: the call Activity Sharing, consisting in the possibility of sharing our progress in that physical activity with our contacts. Nothing better to encourage us to move that compete with friends and acquaintances, suggested in Apple.

Improve hardware dedicated to physical activity

Watch presentation made it clear that in terms of design changed little: the aspect was virtually identical, although the Apple Watch is slightly thicker for good reasons.

Among them is the inclusion of one battery slightly higher – at the moment is not known the specific capacity, and the integration of this GPS sensor to make the Apple Watch 2 become a much more relevant accessory for those who want to go running or riding without carrying the iPhone in tow.

The processor clock is now more powerful and has an accelerometer that also extends the possibilities in the field of applications of personal quantification, but all that Apple has joined you This resistance to water -water-resistant to 50 meters – which makes it particularly interesting for those who also practice water sports and, in particular, those that make swimming.

Fitbit and other manufacturers should be concerned

To date Apple Watch seemed to be on another scale of devices, and the own Apple It had impacted much on applications and notifications as the argument value to differentiate your smart watch from devices that only engaged in personal quantification.

Now the landscape has clearly changed: suddenly Apple guides your watch especially to a public increasingly sensitive to the issue of physical activity, and if you are athlete as not, having an Apple Watch will give you that plus that other “pure” smart watches did not seem to have both opted.

That could put troubled traditional manufacturers of bracelets quantifier: Apple ambition is enormous in this paragraph, and although their devices are more expensive than watches and bracelets of manufacturers as Fitbit, Garmin or the own Xiaomi, that has entered forcefully also on this market thanks to its competitive prices.

Apple Watch (Series) 2 could change everything in a segment that now users could see with good eyes that Apple interest in land which before seemed to leave some behind the scenes. If that join you alliances such as the Nike We have before us a real turn of events that could boost this smart timepiece to be benchmark in a land in which people used to not invest so much dienro.